Writing pedagogy Essay Example

Writing pedagogy Essay Writing pedagogy is as varied as any other kind of instruction although there are stand-bys that seem to guide effective writing instruction. Many of those common elements have been listed in the plan below for teaching expository paragraphing. The writing key writing strategies I world use to teach expository writing are brainstorming (advance organizers), drafting, modeling, and peer review. These are writing techniques that would be beneficial to all writing. First off, a teacher would want to make sure that students understand the content and the structure of expository writing. In order to teach expository paragraphs, I would first have a question on the board when students come in—What does expository mean? They would use the cooperative technique of Think-Pair-Share, and we would develop a working definition. This would take less then five minutes. Then, I would present the various components of exposition, like comparison/contrast, cause/effect, steps in a process, description, etc. to the whole group. I would inform that class that descriptive is what we will focus on and brainstorm with them about about what makes good description to the whole group (Informing learners of objective). To stimulate some good descriptive writing, thought provoking pictures will be placed at various points around the room (gaining attention). Students will be instructed to choose a picture and free write about that picture using what they know about good description. All students who wrote on the same photo will form a group, which would be the beginning of small group instruction. They will read what they have written to each other, commenting on examples of good description in the works of others. I would allow 15 minutes for this. These same groups will brainstorm about possible thesis statements for their paragraphs, using previous knowledge of thesis statements (stimulating recall of prerequisite knowledge). They will rely on this prior knowledge to come up with a thesis statement. I would allow another ten minutes for this. Groups would share their possible thesis statements and we would critique them as a class. They would receive a handout with definitions and examples of basic elements of description, like effective vocabulary and figurative language. We will write a custom essay sample on Writing pedagogy specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Writing pedagogy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Writing pedagogy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer At this point, we would look at both a professional model and a student model of a good descriptive paragraph as a whole group and have a class discussion about what makes these good and how we would incorporate these methods into our own writing (presenting stimulus material). A rubric will also be provided and explained. This rubric would highlight voice, sentence structure, and various elements of description like use of figurative language, effective verbs, connotation, etc. Modeling is an essential part of the writing process and one that many teachers miss. Rubrics simply make the end results much more tangible for students rather then just the subjective grade that instructors sometimes give. Students would then draft or revise what they have already written on a computer, including a thesis. They would then email their paragraphs to a partner in the class who would use Word Track Changes to offer helpful suggestions/improvements and email the paragraph back (peer conferences). Each person would fill out an evaluation form including strengths of the paragraph, suggestions for improvement, areas where more development is needed, and questions for the writer (providing feedback). These will be submitted to the teacher (providing feedback). They would then go so far as to fill out the rubric for their partner’s paper as if they were grading it themselves. When they turn in a final draft, they will write reflectively about their paragraph relating to each point on the rubric and give themselves a grade based on the rubric (providing feedback). The teacher will then grade these according to the rubric. This lesson or series of activities would provide students with all the essentials of expository writing while hitting on a variety of learning styles and instructional techniques. Expository writing is an important skill for students to have and needs to be taught in a scaffolded approach. Works Cited Romano, Tony and Anderson, Gary, Expository Composition: Discovering Your Voice, EMC Publishing, St. Paul, MN, 2008.

Battle of Grunwald (Tannenberg) 1410

Battle of Grunwald (Tannenberg) 1410 After nearly two centuries of crusading on the southern shore of the Baltic Sea, the Teutonic Knights had carved out a sizable state. Among their conquests was the key region of Samogitia which linked the Order with their branch to the north in Livonia. In 1409, a rebellion began in the region which was backed by the Grand Duchy of Lithuania. In response to this support, the Teutonic Grand Master Ulrich von Jungingen threatened to invade. This statement induced the Kingdom of Poland to join with Lithuania in opposing the Knights. On August 6, 1409, Jungingen declared war on both states and fighting began. After two months of fighting, a truce extending to June 24, 1410, was brokered and both sides withdrew to strengthen their forces. While the Knights sought foreign aid, King Wladislaw II Jagiello of Poland and Grand Duke Vytautus of Lithuania agreed upon a mutual strategy for the resumption of hostilities. Rather than invade separately as the Knights anticipated, they planned to unite their armies for a drive on the Knights capital at Marienburg (Malbork). They were aided in this plan when Vytautus made peace with Livonian Order. Moving to Battle Uniting at Czerwinsk in June 1410, the combined Polish-Lithuanian army moved north towards the border. To keep the Knights off balance, small attacks and raids were conducted away from the main line of advance. On July 9, the combined army crossed the border. Learning of the enemys approach, Jungingen raced east from Schwetz with his army and established a fortified line behind the Drewenz River. Reaching the Knights position, Jagiello called a council of war and elected to move east rather than make an attempt on the Knights lines. Marching towards Soldau, the combined army then attacked and burned Gligenburg. The Knights paralleled Jagiello and Vytautus advance, crossing the Drewenz near Là ¶bau and arriving between the villages of Grunwald, Tannenberg (StÄ™bark), and Ludwigsdorf. In this area on the morning of July 15, they encountered the forces of the combined army. Deploying on a northeast–southwest axis, Jagiello and Vytautus formed with the Polish heavy cavalry on the left, infantry in the center, and Lithuanian light cavalry on the right. Wishing to fight a defensive battle, Jungingen formed opposite and awaited attack. The Battle of Grunwald As the day progressed, the Polish-Lithuanian army stayed in place and made no indication that they intended to attack. Increasingly impatient, Jungingen dispatched messengers to chide the allied leaders and provoke them to action. Arriving in Jagiellos camp, they presented the two leaders with swords to aid them in the battle. Angered and insulted, Jagiello and Vytautus moved to open the battle. Pushing forward on the right, the Lithuanian cavalry, supported by Russian and Tartar auxiliaries, began an attack on the Teutonic forces. Though initially successful, they were soon pushed back by the Knights heavy cavalry. The retreat soon became a rout with the Lithuanians fleeing the field. This may have been the result of a misinterpreted false retreat conducted by the Tartars. A favored tactic, the sight of them intentionally retreating may have led to panic among the other ranks. Regardless, the Teutonic heavy cavalry broke formation and began a pursuit. As the battle flowed on the right, the remaining Polish-Lithuanian forces engaged the Teutonic Knights. Focusing their assault on the Polish right, the Knights began to gain the upper hand and forced Jagiello to commit his reserves to the fight. As the battle raged, Jagiellos headquarters was attacked and he was nearly killed. The battle began to turn in Jagiello and Vytautus favor when the Lithuanian troops that had fled rallied and began to return to the field. Striking the Knights in the flank and rear, they began to drive them back. In the course of the fighting, Jungingen was killed. Retreating, some of the Knights attempted a final defense at their camp near Grunwald. Despite using wagons as barricades, they were soon overrun and either killed or forced to surrender. Defeated, the surviving Knights fled the field. Aftermath In the fighting at Grunwald, the Teutonic Knights lost around 8,000 killed and 14,000 captured. Among the dead were many of the Orders key leaders. Polish-Lithuanian losses are estimated at around 4,000-5,000 killed and 8,000 wounded. The defeat at Grunwald effectively destroyed the Teutonic Knights field army and they were unable to oppose the enemys advance on Marienburg. While several of the Orders castles surrendered without a fight, others remained defiant. Reaching Marienburg, Jagiello and Vytautus laid siege on July 26. Lacking the necessary siege equipment and supplies, the Poles and Lithuanians were forced to break off the siege that September. Receiving foreign aid, the Knights were able to quickly recover most of their lost territory and fortresses. Defeated again that October at the Battle of Koronowo, they entered peace negotiations. These produced the Peace of Thorn in which they renounced claims to Dobrin Land and, temporarily, to Samogitia. In addition, they were saddled with a massive financial indemnity which crippled the Order. The defeat at Grunwald left a long-lasting humiliation that remained part of the Prussian identity until the German victory on the nearby ground at the Battle of Tannenberg in 1914. Selected Sources Teutonic Knights: Battle of GrunwaldBattle of Grunwald 1410

Accounting Information and Decision Making Assignment - 1

Accounting Information and Decision Making - Assignment Example If I were an investor, I would turn to an income statement first when looking to invest in accompany. This is because this statement will show me the operations undertaken within a certain period of time and the income and expenses. This shows whether the entity is doing well and expanding or whether it is performing poorly and may not do well in the coming months or years. I have ever reviewed the financial statements for a company I have worked for. My classmate is correct on the â€Å"dual effect† statement. This is because for every transaction, one account will increase while another decreases. This is due to the double entry effect in accounting whereby an amount is removed from one account and put into another. This leaves one account with less and the other with an increased amount. An example is in the case of purchasing goods. When purchasing goods with cash, the cash account will be less the amount used for the purchases while the purchases account will increase with the monetary value of the goods purchased (Collier,

Media in China Term Paper Example | Topics and Well Written Essays - 3000 words

Media in China - Term Paper Example This is entirely wrong. The Chinese people have revered the color red since ancient times . . . The color red represents life, vitality, youth, ardor, brightness, vividness, strength, fullness of life force. (Bandurski, 2011, para. 14) In a press conference last week, Chongqing mayor Huang Qifan announced that CTV could expect to lose 300 million yuan in advertising revenues due to its â€Å"red† makeover. The city will reportedly subsidize its local television channels under CTV at a rate of 150 million yuan. Purpose of the Study CTV’s revolutionary reform comes at a time when neoliberalism and the commercialization of media are the dominant and overwhelming platforms on which China is making its ascension atop the global economy. While the party-state has maintained its firm grip, and is gradually modernizing its methods of control, market forces have permeated and transformed every aspect of the media system. Party-state power is increasingly converging with the powe r of capital in the Chinese media through a series of intertwined processes of accommodation, appropriation, state-engineered market consolidation, and selective incorporation of private and foreign media capital (Zhao, 2004, p. 1). This fusion of party-state and market power has resulted in a media system that preserves the well being of the country’s political and economical elite, while silencing and marginalizing any and all opposition (Zhao, 2004). As a result, journalists avoid revealing conflicting stories to maintain social balance. The issue of media and openness must be understood in terms of elite and popular politics and reconstituted class and power relations. It has become institutionalized to avoid coverage of domestic... CTV’s revolutionary reform comes at a time when neoliberalism and the commercialization of media are the dominant and overwhelming platforms on which China is making its ascension atop the global economy.   While the party-state has maintained its firm grip and is gradually modernizing its methods of control, market forces have permeated and transformed every aspect of the media system. Party-state power is increasingly converging with the power of capital in the Chinese media through a series of intertwined processes of accommodation, appropriation, state-engineered market consolidation, and selective incorporation of private and foreign media capital (Zhao, 2004, p. 1). This fusion of party-state and market power has resulted in a media system that preserves the well being of the country’s political and economic elite while silencing and marginalizing any and all opposition (Zhao, 2004). As a result, journalists avoid revealing conflicting stories to maintain social balance. The issue of media and openness must be understood in terms of elite and popular politics and reconstituted class and power relations. It has become institutionalized to avoid coverage of domestic social conflicts, and focus on entertainment and stocks, for financial rewarding in a market is driven media system. Due to a vested interest in the stability of Chinese media, major US media conglomerates will protect that investment through biased and subjective media coverage to suppress social threats from lower classes.  CTV’s revolutionary reform comes at a time when neoliberalism and the commercialization of media are the dominant and overwhelming platforms on which China is making its ascension atop the global economy.   While the party-state has maintained its firm grip and is gradually modernizing its methods of control, market forces have permeated and transformed every aspect of the media system. Party-state power is increasingly converging with the power o f capital in the Chinese media through a series of intertwined processes of accommodation, appropriation, state-engineered market consolidation, and selective incorporation of private and foreign media capital (Zhao, 2004, p. 1). This fusion of party-state and market power has resulted in a media system that preserves the well being of the country’s political and economic elite while silencing and marginalizing any and all opposition (Zhao, 2004). As a result, journalists avoid revealing conflicting stories to maintain social balance. The issue of media and openness must be understood in terms of elite and popular politics and reconstituted class and power relations. It has become institutionalized to avoid coverage of domestic social conflicts, and focus on entertainment and stocks, for financial rewarding in a market is driven media system. Due to a vested interest in the stability of Chinese media, major US media conglomerates will protect that investment through biased an d subjective media coverage to suppress social threats from lower classes.  

Accounting Fraud as a Key Component in WorldCom Essay

Accounting Fraud as a Key Component in WorldCom - Essay Example Management failed to visualize and introduce efficient reporting and honest auditing and the investors and public were indeed lost billions of dollars due to their intentional fraud. (Zekany 101) In telecommunication industry, line costs are reimbursed to local telephone companies for the connection and termination of long distance calls. This forms major single principal expense for long distance call service providing telecommunication company. WorldCom treated these revenue expenses namely lines cost as a capital expenditure against accepted accounting norms like GAAP. By treating these costs as capital expenditures, it would be depreciated over time and this would obviously result in increased current year earnings before EBIDTA. The financial scandals in WorldCom necessitated a need for a law that will hold the CEO, CFO and CIO’s of companies answerable for noteworthy monetary transactions, a law that will reinstall investor confidence in Public companies, stop financial fraud and to introduce internal checks on financial transactions and monitor the conduct of public accounting. After WorldCom accounting scandal, now, the Sarbanes-Oxley Act forbids directors, company officers or their authorized agents from â€Å"deceptively† coercing, manipulating, influencing, or misleading external auditors for the rationale of making company’s financial reports considerably deceptive. Now, under the Sarbanes-Oxley Act, management of a company has to report all transactions in an open manner, the CEOs and CFOs of companies endorse financial statements of their corporations, after initiating steps to make sure that sufficient internal control checks and processes at all levels are set forth. (Zekany 101) WorldCom fraud reveals that management was exceptionally optimistic and assumed unusual risks including fraud.  

New Head And Shoulders Olive Oil Extracts Product

New Head And Shoulders Olive Oil Extracts Product Head Shoulders (HS) is one of the most renowned brands of Proctor Gamble (PG). Launched first in 1961, it is now in the PG list of hot selling brands with a sale of over USD 1 Billion (Wikipedia, 2010). HS today sells 13 different products ranging from Classic Clean to Intensive Care (HS, 2010). Core line being dandruff protection, HS products are being prepared on sub-themes like hair and scalp type or even flavouring (e.g. menthol or citrus). A renowned survey (Ecologist, 2010) reveals that dandruff shampoos like HS are made with detergents to which anti-flaking agents are added. Zinc pyrithizone contained in Head Shoulders can cause be irritating skin. It has also been agreed the use of oil extracts could help relieve this irritation. With rather un-referenced myths about dandruff shampoos like HS stripping off hair colour rather quickly leaving them greyed prematurely in young ages. Olive oil has been used as a remedy in hair and skin treatments for centuries. Its constant application to hair is described as a guarantee of long lasting hair (eHow, 2010) in Asian European remedies. Hence a new unique HS product (i.e. New HS with Olive Oil Extracts) could give a very classic mix of anti-dandruff features with extra hair treatment through olive oil extracts. As this product is an extension of the HS product-line, it would not be feasible to simply state the damages of an anti-dandruff shampoo for promoting this new product. Although a very fair advertising statement could have been the one identifying the damages of the anti-dandruff shampoo and benefits of olive oil extract, it could have backfired in a sense that it would have undermined all the previous marketing efforts that were undertaken to promote other 13 HS currently running products. It could hurt the brand itself if the advertising for promotion of this product is not carefully done. It should be made sure that the advertising theme conforms to the organization objectives and missions and does not undermine the efforts previously made to promote the currently cash-cow or star products. 2 4Ps in Perspective of New HS Olive Oil Extracts Marketing decision or more specifically the Marketing Mix can be categorized in the four classes i.e. Product decisions, Price Decisions, Place (i.e. Distribution) decisions and Promotion (or Advertisement) Decisions. 2.1 Product Decisions The first category of decisions of the marketing manger is to control different perspectives of its newly manufactured product. Name of the product or brand is the far more important thing in marketing. In case of brands, the name should conform to the organization mission and objective statements while in case of newly introduced products, this name should conform to its brand. HS with Olive Oil Extracts being a product extension of HS conforms to the main brand i.e. HS. 2.1.1 Functionality Product extension pertains to introduction of a product in a similar category while brand extension is the extension of the brand to a totally different category. 13 products of HS are a classic example of product extension within a brand while Virgin is a good example of brand extension as it has many shares in distinct communication media categories. HS conforms to the functionality aspect of product/brand decision. Introduced HS as per the basic functionality of the brand remains an anti-dandruff product with same anti-flaking agents as in other 13 HS products. However, it comes with additional benefits of olive oil for improved hair. 2.1.2 Quality and safety Quality and safety are two other aspects on which matter when the decision about a introducing a product is being made. New HS is to conform to same quality and safety standards as guaranteed in PG products. 2.1.3 Styling and packaging Brands are the social mirror of company. It took Gold star years to get known by L.G. once they decided to change the brand name in 1995 (LG, 2010). Trademarks are erected into minds of people and hence, to benefit from the reputation of a brand, it is vital to conform to the same styling standards. New HS will has standard HS styling with word Head Shoulders prominent on the pack. HS is known to change packaging styles frequently. Very current style for packaging may be adopted. Another important aspect of the packaging of new HS is its availability in 50ml low price mini pack. Reason for introducing such packaging is to engage the clientele that may be reluctant to purchase HS otherwise. Customers in counties in Indo-China region have cost as one of the most important factor in terms of purchasing a product. This mini packaging would entice them to purchase this product. 2.1.4 Support Services Valuing customers through support and services has been one of the key characteristics of HS in general and PG in particular. HS gives value to their customers and provides them with nicest season deals. It is an innovative brands and never hesitates to experiment to provide its customers with variety of products. HS with Olive Oil Extracts becomes yet another innovative product which is a classic blend of herbal (i.e. olive oil) and are contemporary (i.e. anti-dandruff minerals) ingredients. 2.2 Price Decisions Another important component of 4Ps i.e. marketing mix is the price decisions before introduction of a product. 2.2.1 Pricing Strategy Around half of the world population lives in Indo-China region. The share their thought about traditional remedies for health and beauty. Anti-dandruff shampoos like HS have many local competitors offering traditional touch to their shampoo brands and hence being widely adopted. Although multinationals like HS are widely trusted and adopted, some facts (like intensive use of chemical ingredients in HS) and myths (like constant use of HS causes grey hair) give a reason to its competitors to make the people believe that their products (though much inferior in quality) are better than HS. Hence introduction of HS with Olive Oil Extracts would leave no reason for its critics and expected to sell like hot cakes. Local products sell at almost the same price as HS and hence skim pricing (Skimming, 2010) strategy could be adopted to earn financial benefits. Similarly in Europe, Far East and America, penetration-pricing policy (Pricing, 2010) could be adopted in order to attract new customers . 2.2.2 Seasonal Pricing Bundles HS is know by its enticing offers in terms of sales and discounts. Summer is targeted for its European launch and as the product is already been proposed to be sold on introductory low prices, it would not be feasible to offer bundles at this point in time. However after the introductory price offer is over, bundles offers could be targeted for the winter and charismas season. Reverse logistics (i.e. returned items from customer or stores) could be benefited from in terms of offering sales on returned products to clear out the stock seasonally. 2.2.3 Price Discrimination Although not directly, but the different standards of pricing for various geographic sale regions becomes a price discrimination phenomenon which HS with Olive Oil Extracts has adopted. 2.3 Distribution Decisions Logistics are one of the important factors in every business. Following decisions pertaining to distributions may decide the success of a newly introduced product. 2.3.1 Distribution Channels Market Coverage Distribution channels are called two-level when a manufacturer sells its products directly to the customers. It is a well-known practise in bakery and restaurant business. HS as a company is unable to sell its product directly to the customers and hence, up to five-level distribution channel could be adopted before the product finally reaches the customers. In terms of distribution strategies, exclusive strategy could not suit a FMCG like shampoo product and hence for new HS, exclusive strategy would not be feasible in Europe. In Asian markets however, multinationals like PG adopt exclusive strategies and sell the rights of distributions to promoting agencies. Companies like SmithKline Beecham and Reckitt Benckiser have also used this strategy successfully for year in South Asian countries. 2.3.2 Inventory Management and Warehousing It would be feasible for FMCG product like new HS wilt Olive Oil Extracts to be stored off the shore in countries where warehousing is inexpensive. European geographical region can be covered through warehousing in Africa while setting up warehousing in South Asia and Latin America could cover Asia and Americas respectively. 2.3.3 Transportation and Reverse Logistics Warehousing and logistics are two interconnected aspect of distribution decisions. Success of a marketing plan lies in logistics. Either forward or reverse, cost of logistics could play a pivotal role in success of a newly established product. Warehousing locations intelligently selected could effectively decrease the logistic costs. An ideal strategy for the new HS would be to ship it to its relevant warehouses based in various geographic areas suggested above. Subsequent shipments and logistics to the stores (and ultimately the customers) could then be proceeded with from those warehouses. HS ships their shampoo in large containers to 3rd world countries where they are locally packaged. This save the space and promotes the local packaging industries of relevant regions. The same strategy has remained a success story for many of such brands and would be adopted for this newly introduced product as well. In terms of reverse logistics, returned products could be managed locally throug h either resale or disposing-off or recycling where appropriate. 2.4 Promotion Decisions In todays information intensive world it is very hard to attract a potential customer without promotions and advertisements. Hence it becomes to come up with effective decisions about promotion of the product. As per (All Business, 2010) promotions decisions may compel a promoter to think over the following issues more thoroughly. Setting clear goals for promotion Setting a budget Seek out partnerships (Co-sponsors) Promotion decisions involve the following. 2.4.1 Promotion Advertising Strategy Promotion strategy can be Pull or Push (Pullpush, 2010). Pulling promotion policy is to advertise intensively to bring-about its consumer demand. It requires high amount of funding to promote the item through this strategy however, the benefit of this strategy is the direct interaction of company with its customers. On the other hand, a pulling strategy is to promote the product through companys sales force to wholesalers, from wholesalers to retailers and from retailers to the customers. An ideal example of such advertisement strategy is of IPhone 4 that was advertised more by the cell phone companies like O2 than Apple itself. Similarly Nokia also adopts the same strategy. For new HS with Olive Oil Extracts on the other hand would adopt mainly a push strategy in regions like South Asia where customer decisions are influenced by the advertisement. This strategy would also be successful in Europe and Americas however, high street retailers like Boots, Superdrug and Tesco etc. could a lso be used for pulling strategy. 2.4.2 Personal Selling Customers may not access the high street retailers in many cases and hence it may also be good strategy to sell the product through personal selling that may involve door-to-door selling or selling to the local grocery store. Former is widely adopted in South Asian countries. This strategy would again adopt five-layer distribution model where new HS will be sold to wholesalers, then to promoters and it subsequently reaches the customers though stores or sales representatives. Figure One:- Five-level Distribution Model for New HS Olive Oil Extracts 2.4.3 Sale Promotions Sales promotions could be eye catching and force a customer to buy out of time and even if he is not actually in need of that item. New HS is being introduced at a reduced short-time introductory price and is bound to attract clientele. Moreover HS packs are made available in 50 ml mini packs and every pack offers customers to fill an on-site survey about this new product to make the customers realize that HS always cares about the opinion of its respected customers. 2.4.4 Marketing Budget After running an intensive promotional campaign for the new HS on the electronic media, marketing budget of this product could be subsequently reduced through switching to print media at a later time. New HS will also benefit from PG trademark and joint advertisements would be run (for different kinds of PG products). Selling in mix--match (i.e. new HS in conjunction with other PG products) would also be considered. Doing so will not only decrease promotion costs but also increases the sales as the mix--match offers are more attractive than 2-for-1 offers within the same product line. It is notable that this mix--match strategy would be adopted in conjunction with promoters and wholesalers. Figure Two:- Promotion Model 3 Sample Advertisement for New HS Olive Oil Extracts Figure Three- Sample Advertising 4 SWOT Analysis of for HS Olive Oil Extracts 4.1 Strengths Itself being one of the well renowned brands. Working under the umbrella of Proctor Gamble Financial strength High quality customer loyalty Diversity in product lines Advanced logistics Approval of ISO and other standardizing bodies 4.2 Weaknesses Having low-price competitors Use of very strong chemicals for dandruff relief (can cause itching and irritation) Influenced by myths (more use of chemicals may turn hair grey) Less popular in rural areas (in terms of South Asian clientele) 4.3 Opportunities Organic revolution (more people want organic. Olive oil is organic component in New HS) Globalisation (Access to all markets) Population Increase in buying power of people Literacy of clients 4.4 Threats High competition Recession effecting purchasing power Religious cultural issues (Ban on multinational products) Increase in cost of raw material (chemicals used in shampoo and plastic for packaging) 5 PESTEL Analysis for HS Olive Oil Extracts 5.1 Political Globalisation (Access to all markets) will enabled HS to target new potential markets Changes in government and its policies and political instability in rather volatile regions like South Asia that is one of the very attractive consumer markets for new HS. 5.2 Economic Recession and financial melt-down Increase in taxes (e.g. increase in VAT rate in the UK and imposition of a new VAT in Pakistan) Increase in fuel prices and thus increase in price of logistics HS conforms to various international standards and hence the production may incur higher cost. Thus the resulting product is costlier than its local low-quality competitors. Inflations and customers inability to purchase may also be a seriously addressable issue. 5.3 Social Having low-price competitors State sponsored ban on imported items Social boycott of multinational products (for instance in Muslim countries) Increased population means increased customers Increase in cost of raw material (chemicals used in shampoo and plastic for packaging) Illiteracy and lack of technical understanding 5.4 Technological Rapid RD results in improved product and ingredients every day and hence there is always a risk of competitor acquiring that technology and gaining technological advantage. 5.5 Environmental Use of very strong chemicals for dandruff relief (can cause itching and irritation) Influenced by myths (more use of chemicals may turn hair grey) High competition Use of organic items (would give the HS with Olive Oil Extracts high acceptability) 5.6 Legal As HS in general and PG in particular have got many global certifications, no legal issue pertains to the introduction of New HS with Olive Oil Extract. 6 Porter 5 Force Analysis for new HS Olive Oil Extracts 6.1 Threat of Rivals New HS with a unique Olive Oil formula not only removes the dandruff but also nourishes hair with historically trusted olive oil extracts. So far this product give new HS an advantage over other but its rivals like Garnier, Boots, Pentene, LOreal, Elvive, Clinic and Nizoral may strike an oil-well and come up with a contemporary product in their brand-line that could snatch advantage back from HS. 6.2 Bargaining Power of Suppliers New HS is a blend of contemporary anti-dandruff chemical agents and olive oil. As the prices of essential chemicals are on a hike, suppliers consequently get more demanding in terms of asking more price for raw materials. Similarly, as the new ingredient i.e. olive oil is also required for new HS production, it will increase the HSs dependency on new suppliers. 6.3 Bargaining Power of Buyers With variety of anti-dandruff products available in market and lack of knowledge of people about uniqueness of the new HS it is quite possible that buyers switch to rather cheaper low quality products as per their preferences. 6.4 Threat of Substitutes Olive oil is separately available widely in the market so the customers could prefer using hair oil separately and later washing their hair with HS classic to be dandruff free. Although the process becomes cumbersome however this could act as a substitute for the New HS. 6.5 Threat of New Entrants With HS established as one of the most renowned brands, new entrants might not effect already established HS products. Skin and hair products are the ones with which customers usually do not afford to take risk. And hence a new entrant introducing such a product may not get successful at ones. In countries where people value cost than quality, new entrants with low prices (though low-quality) product may gain competitive advantage over new HS. Part 3 Individual Critical Reflection on Learning Outcomes 7 Company Valuing Customers Proctor and Gamble is one of the most renowned fortune 500 companies of the United States (Wikipedia, 2010). The company is known for its advertising campaigns and customer satisfaction. One of the reason for its success is its high standards of value offered to the customers. Head Shoulders is one of its successful star brands that earns her revenues of over 1.7 billion USD a year. Company offers value to the customers through following. 7.1 Sales and Seasonal Offers by HS End of every season, the company offers various kinds of sales and discount offers to the customers. These offer normally cover various product lines covered under the brand. These sales though mainly target at generation of revenues, one of the aspects of also is to enable low-income customers to purchase these HS products. HS comes regularly with exciting 2-for-1 and mix-n-match offers for its products. 7.2 Availability One of the imperative qualities of HS is its availability. Certain percentage of customers may not be able to visit high street stores so the key quality of FMCG like shampoo is its availability at local and small stores. Although it is much easier and cost effective in terms of logistics to provide the product at major stores, HS ensures that its products are available at the local stores on the very same prices or even cheaper than high street ones. Such distribution strategy makes a long logistics chain and benefits HS less in terms of earnings but in terms of customer care it is an effective move. 7.3 Surveys Occasional online surveys on customer satisfaction are also one of the key attributes of HS in terms of customer care. These surveys incur cost to HS but it earns them in reward the customer satisfaction. The surveys are an important mean of knowing about the desirable improvement about the product and also collecting ideas about future products. 7.4 Research Development RD could be interpreted in two ways. One in terms of gaining and maintaining competitive advantage over rivals while more importantly in terms of maintaining customer trust and loyalty. A product without active RD may go stagnant and in-turn compel the customer to switch to a new brand. Not in terms of updating products through technology, there is a strong need for a brand to regularly get innovative products introduced. 7.5 On-site Hair Wash The on-site hair was strategy was introduced by HS in Pakistan where an HS van would visit the public spots and offer them free hair wash. It was then broadcasted as their advertisement campaign. This strategy has made many HS customers feel that HS gives them value by considering them real actors and letting them rather realistically act in its commercials. 7.6 Help Line Customer help-line had been made available in Pakistan for a very long time to help the customers decide the better product as per their hair types. People have benefited from the suggestions and guidelines provided by HS professionals. 8 Contribution of Proposed Advertising Strategy in Valuing Customers 8.1 10% Introductory Discount 10% introductory discount to the customer is yet again an effort that conforms to the companys customer care policy. This strategy will also let the customers switch to the new product easy. 8.2 Customer Survey As a part of advertisement, customers will be invited to fill-in a short survey on this innovative product. It will not only realize customers that their views are valued in HS but would also pave a way for new innovative products in future. 8.3 Innovation This product which itself is an innovation is also to give value to customers who are loyal to the brand. Customers may not switch the product even if it does not suit them just because they do not trust other brands. This innovation would bring confidence and pride in loyal customers. 8.4 Mini Packs To facilitate a large number of rather low-income customers, 50 ml mini packs of new HS with Olive Oil Extracts is being introduced. With the different sorts of large packaging available already this attempt would encourage more customers to buy. It again conforms to the policy of HS to provide products affordable to everyone. 9 Critical Reflection Achievements of Three Learning Outcomes 9.1 Analyzing Elements of Marketing Mix Marketing Mix can be considered as one of the most dynamic legacy marketing model. With main emphasis on 4Ps i.e. Product, Price, Place Promotion this model offers an insight into many marketing concepts. It would not be wrong to state that if followed in its true spirit, it could result in very workable marketing plan. Product part of the marketing mix covers the dynamics of product or service. It ranges from product name to all its specifications. It covers various aspects of a product from its launch till the point its set for disposing off. In other words product related decisions are taken care of in this phases. Next decision phase in marketing mix is the price decision phase. In most of the cases, price setting plays a pivotal role in initial success during launch of a product. It surrounds products initial pricing and offers associated to the product at its launch. Another important component of the 4P model is Place or distribution. Logistics are important both in terms of decreased product costs and timely delivery to the customers nearest stores. Effectiveness of this phase may results in improved pricing for customers and increased savings to the company. Promotions being the final part of marketing mix are the core of the particularly initial launch of the product. Promotions keep the product live in the eyes of consumers and is also a vital component in attracting new customers. Critical View: Although the marketing mix forms the basic structure of a marketing plan, it has some inherent shortcomings that have raised the need to launch more progressive models. One of them is 5Ps model that iterates the need of more desirable distributions like process, people and packaging etc. Subsequent models like porter 5 force model takes into account the environment in which the product is being launched. To win a competitive advantage, it is important to know the competitors or expected competitors and hence this model describes such characteristics pertaining to the environment. SWOT and TOWS matrices are the ways to analyze the self capabilities of a company. It then could be used to compare it against rivals. Similarly PEST and PESTEL analysis help assess the environment in which the product being launched. Although its limitations are there, Marketing Mix can still be categorized as one to the simplest models around. Many models have been organized around this model and it give a very descriptive flow of events that are considered imperative in a marketing plan. 9.2 Critical Appreciation of Marketing Research Techniques Surveys are one of the effective ways to gather data about a persons opining on a topic without physically interviewing him. Critically, surveys intend to concise a whole scene into few questions that require a high skill that everybody may not have. Minor error on surveyors part may spoil all the effort. Another shortcoming of surveys is the understanding level of the audience. It may be possible that the question may not be understood properly. Surveys normally ask for very few choices of answers and hence the person who is being surveyed may not respond in appropriate way. Personal Interviews is another way of market research that is widely used around. One of the shortcomings of the interviews again is the precise nature of questions to be asked and hence requires high skills of the interviewer to prepare the questionnaire. Timing constraints on interview are also an important factor. Limited time may leave questions unasked. Getting time from CEO level administration for interviews may also prove difficult. Observations let study the environment briefly. One of the shortcomings of such techniques is that the observer may take a wrong opinion about the things. Moreover ethically most of the people do not like being observed. Field Trials is another technique in which product is picked in a selected market to gather customer response. One of the shortcomings of such approach is that if the product fails, it could spoil the product name forever. Similarly competitors may acquire that product to develop their version of the same product and hence RS goes wasted. Focus Groups is another technique for marketing research. Focus groups provide subjective data. One of the problems in the focus groups is the biasness on certain issues that may spoil the outcomes from this activity. 9.3 Use of Marketing Terminology Concepts Marketing is a very diverse field with many intermingling theories and concepts. Where behaviour related theories of reasoned action are covered in consumer behaviour, they are also studies in Porters 5 Force model under Buying Power. Similarly theories like PEST analysis give economics of marketing the Pricing part of Marketing Mix also discusses pricing. In Porters Five Force model logistics are also covered while in Place phase of 4P model, the inbound and outbound logistics are discussed. Social issues under PEST analysis are closely connected with Threats and Opportunities section of SWOT analysis. Many threats are discusses in Porters 5 Force Model while the same could be discussed under Threats phase of SWOT analysis. Hence identifying the boundaries may prove difficult however these model still individually attempt to cover as many as possible aspects of marketing plan. 10 Module Learning Related Questions Expectation at the Start of Module:- One of the basic expecting at the start of this module was to be enabled to develop an appropriate business plan developed for an organization of my choice. The aim was to understand the basis issues and important aspect of a marketing mangers job. And to understand the meanings of marketing strategy and what aspects of the business environment are required to be looked at for devising a successful strategy. To understand the role of various models of marketing that could help device a strategy. Experience Brought to Module:- I had studied many to the theories before but was not aware to device a business plan from the concepts that I had in my knowledge. I possessed a grip on theoretical aspect of many models but practicality was lacking. Experience Used to Achieve the Learning Outcomes:- Having knowledge of theories, it was easy for me to cope with the practicality that was the main focus of this module. I wasted no effort to remind these theories by heart as they were already in my mind. What I focused was the application of these concepts. Taking an organization and applying them to it. Through a repeated practise of case-study solving, I am capable of devising a rather appropriate strategy for my organization. Views on the Process:- It was a step-by-step learning process. Like mentioned before, the aspect of practicality was there in the learning. I had revised my concepts. Learned new things like 4P models and learned how they are interconnected. Later I took various case studies during the course and applied my knowledge onto them to see what organization used what strategy. Prior Knowledge:- The understanding of the basic marketing terminologies, concepts and theories was required to go smoothly. As the study under the module was focused on the business process and it even started up with the case studies hence it was pivotal to know them all. How I am Likely to change:- This process helped me learn develop business plans for the organizations. It has also helped me assess myself through repeated rounds of class discussions on the basic concepts and business case studies of various natures. It has also helped me on understanding the my future job where I may be required to device a strategy for my future employer. My Feelings undergoing the Process:- It was nice to learn and even nicer to experience a switch in my approach from a theoretical approach to a purely business oriented practical approach. Questions on the Learning Outcomes:- Typically I was all clear about the concepts and theories. I found however during devising the business plan and studying other case studies during the class sessions that that many theories are interrelated. I also understood that the one of the basic models is the Marketing Mix model from which, the other contemporary models are based on. Efforts would be made further clarify myself on the 4Ps and its extensions. Studies would be continued in individual resources to see how the models like Marketing Mix have been replaced by contemporary models. 11 Conclusion Part 1 of this work was a situation analys

Don Quixote on the Road to Barcelona :: Don Quixote Essays

Don Quixote on the Road to Barcelona This paper will analyze the passage in the book Don Quixote where Sancho physically fights with Quixote to prevent Quixote from lashing him. On a practical joke playing duke's suggestion in the last chapter Sancho had promised to lash himself over 3000 times as a way to remove the spell that turned Quixote love interest, lady "Dona Dulcinea del Toboso," from a noblewoman to a peasant girl. Whether is was intentional or not the theme of the common man asserting himself against capricious punishment and rule by the nobles is evident in this passage. The passage opens - "Master and man dismounted from their beasts, and as soon as they had settled themselves at the foot of the trees, Sancho, who had had a good noontide meal that day, let himself, without more ado, pass the gates of sleep." Sancho is and represents is the common man in Cervante's book. Like all peasants Sancho worries about practical matters and lives in the moment, (though he has clearly begun to believe in Quixote's quest when he told his wife earlier in the book that he was sticking with Quixote). Like all common men he has little to worry him in the here and now and puts the break in their travels to good use by nodding off. "But Don Quixote, whom his thoughts, far more than hunger, kept awake, could not close an eye, and roamed in fancy to and fro through all sorts of places." In Don Quixote, Cervantes paints the nobleman, or one at least one who fancies himself noble. Like all noblemen Quixote troubles himself with thoughts of high importance. He is unable to nod off with Sancho's ease because he has many things on his mind. "At one moment it seemed to him that he was in the cave of Montesinos and saw Dulcinea, transformed into a country wench, skipping and mounting upon her she-ass; again that the words of the sage Merlin were sounding in his ears, setting forth the conditions to be observed and the exertions to be made for the disenchantment of Dulcinea." This sentence alludes to an adventure earlier in the book in the enchanted caves of Montesinos.

Importance of the Humanities Essay

There has been much debate about the importance and benefits of funding the humanities in school. Many people are of the view that the study of the humanities is a waste of time and that more money and effort should be expended on teaching the STEM disciplines (science, technology, engineering and mathematics). On the other hand there is the school of thought which express the importance of maintaining the humanities. Others like Christina Paxson in the article â€Å"The Economic Case for Saving the Humanities† have posited the view that there be a â€Å"cross pollination between the sciences and the humanities†. I am of the view that the humanities are essential and should remain an integral part of the education system. Like Paxson I agree that individuals should be exposed to both the humanities and the STEM disciplines. The humanities are basically the study of the different ways in which people from different parts of the world and during different periods of history have processed and documented the human experience. It is the humanities that we have used to make sense of the world in which we live and also to make records of our experiences. Humans have made sense of the world in which they live through philosophy, literature, religion, art, music, history and language. Having records of human experiences allows individuals to feel connected to those who were before us and also our contemporaries. I strongly believe that the study of humanities is important because not only does it allow us to understand the world in which we live but it also gives us insight into everything and brings clarity to our future. By doing the humanities individuals learn to think creatively and critically. They know how to ask questions and to reason. According to Paxson we need to create well rounded individuals who will be experts in any situation. She argues that the country does not need experts in one subject but a civil society in which everyone can provide meaningful insight into any topic of conversation. As Paxson points out we are living in a global world. As such it is important that we have knowledge of other cultures in order to negotiate our way in this complex village. The United States for example have to form relationships with other countries and it is important that the powers that be know who they are dealing with. Paxson cites the example of the importance of having experts in Arabic and the history of Islam after the September 11 attacks. Through their knowledge the US gained insight into what motivated these individuals and how to possibly respond to them. Knowledge of these people would not have been possible without the study of humanities. The humanities provide us with a number of intellectual and emotional skills that we need to have in order to operate in our society. These are not acquired naturally but rather through the study of a number of humanities. The humanities helped me a lot in my last job at a bank. It strengthened my communication skills both in written and spoken word. I was able to communicate with internal customers, coworkers, easily and without being socially awkward. I was also able to challenge and make recommendations to policies in a respectful manner. I dealt with external customers promptly and efficiently due to the fact that I was able to understand their transactions and queries. In the first part of the video â€Å"Why Look at Art† a lady says, â€Å"I think it’s important [that] people look at art, because we live in a visual world.† This is true; we definitely live in a visual world. Look at it this way, if it was not for art, computers and other electronic devices could only be used by programmers as they were just a series of codes and commands. The introduction of the GUI, Graphic User Interface, solved this problem. The GUI had images that everyone could relate and easy to use. If it was not for art these devices would not be as successful as they are today and would not form the backbone to our means of communication. Throughout this paper I have sought to highlight the importance of humanities as a course of study. Humanities encompasses a wide range of areas that can be applied to our daily existence and enhance our interpersonal interactions, it is therefore important that the humanities remain an integral part of one’s educational experience. This is basically to ensure that one becomes wellrounded, socially accepted individuals.   

Circle sentencing and public policies

Circle sentencing and public policies Circle sentencing can be viewed as an alternative to conventional criminal trial. Overall, it can be understood as a procedure which involves the discussion of an offence between the defendant, the victim and the representatives of the local community (Doemer Lab 20011, p. 151).Advertising We will write a custom essay sample on Circle sentencing and public policies specifically for you for only $16.05 $11/page Learn More These people have to decide what kind of sanctions should be taken against the person who committed a crime. More importantly, they need to determine how the rights of a victim should be upheld. Circle sentencing is primarily aimed at reconciling the victim and the defendant. Furthermore, this model strives to reduce the risk of subsequent crimes or recidivism. The Australian government favors such form of restorative justice and allows Indigenous Australians to take part in such trials. This policy reflects several important interests and values of public administrators. First of all, the emphasis on circle sentencing is supposed to decrease the overrepresentation of Aboriginal people in jails (Tumeth 2011, p. 6). These people can be sentenced to imprisonment for various kinds of offences, including minor ones (Marchetti Daly 2004, p. 6). They are more likely to be imprisoned that non-indigenous citizens of the country. The changes in public policies are based on the assumption that by sentencing a person to imprisonment for minor offences the government will only increase the risk of recidivism (Borowski 2010, p. 466). This is why sentencing circles normally vote in favor of such sanctions as community services or participation in rehabilitation programs. Furthermore, this policy is aimed at involving indigenous communities into the judicial process (Marchetti Daly 2004, p. 6). The policy-makers believe that the government should gain the trust of indigenous people, especially their confidence in the existing syst em of justice (Tumeth 2011, p. 6). Therefore, the elders of Indigenous people normally take part in these sentencing circles.Advertising Looking for essay on government? Let's see if we can help you! Get your first paper with 15% OFF Learn More These people enjoy authority within the community, and their decisions are more likely to be accepted by both victims and offenders. Hence, one of the interests or goals that policy-makers pursue is to demonstrate that the government is willing to eliminate the barriers between the state and Indigenous people. Certainly, not every offender is eligible for participation in such procedures. For instance, sexual offences, homicide, robbery have to be tried in a conventional court. Sentencing circles can try only summary offences such as public misdemeanor, minor violations of traffic rules, or the actions which resulted in the minor damages to the property of another person. Moreover, circles are mostly intended for young people who have no record of previous offences, especially those ones which are indictable (Borowski 2010, p. 465). However, this is still a good opportunity for the Australian government to show that Indigenous communities will not be excluded from public decision-making. Hence, these people can be viewed as a more powerful stakeholder whose views, opinions, and interests should not be ignored. Additionally, this public policy indicates that the government favors the idea of preventive and restorative justice. This approach emphasizes two important aspects the compensation that should be given to the victim and rehabilitation of the offender. Thus, the goal of the judicial system should not be only the punishment of the criminal because by penalizing for minor offences the state only increases the risk of later crimes. Thus, one of the stakeholders is the entire community and its safety. This is one of the major assumptions underlying the policies of the state. Overall, there is a theoretical perspective that can explain the origins and rationale for circle sentencing. In particular, one can speak about anti-racism. According to this approach, the existing social and economic problems of a country can be partly explained by the long-term disempowerment of a certain racial or ethnic group (Lister 2010, p. 91).Advertising We will write a custom essay sample on Circle sentencing and public policies specifically for you for only $16.05 $11/page Learn More This theory suggests that lack of educational or employment opportunities can eventually lead to higher crime rates within a specific community (Lister 2010, p. 91). This argument can be applied to the Indigenous Australians who long faced both formal and informal discrimination. Therefore, the state should help them integrate into the society. This is why the Australian government supports the idea of circle sentencing in order to empower these people and make sure that they can take part in public life. As it has been said before, they also try to break the so-called cycle of recidivism. This concept implies the idea that imprisonment does not always lead to the correction of a person’s behavior (Doemer Lab 20011, p. 151). Most likely, such sanctions will lead to the opposite effect, in other words, this individual may be more likely to commit crime in the future. Hence, the goal of sentencing circles is to safeguard young individuals against the risk of more serious crimes. Yet, it is still possible to say that public policies are shaped by anti-racist ideology because circle sentencing is mostly intended for the members of Indigenous communities. Non-indigenous offenders do not participate in such trials. This is why anti-racist perspective is the best explanation of the existing and future public policies. On the whole, circle sentencing is a way of delegating authority to the indigenous community and reducing the risk of crime within the segment of Australian population. These are the main objectives that the existing policies strive to achieve. However, it is still necessary to determine whether these initiative have been successful and to what extent. Moreover, one should also understand how these policies can be improved. References Borowski, A 2010, Indigenous Participation in Sentencing Young Offenders: Findings From an Evaluation of the Childrens Koori Court of Victoria, Australian New Zealand Journal Of Criminology, vol. 43 no. 3, pp. 465-484.Advertising Looking for essay on government? Let's see if we can help you! Get your first paper with 15% OFF Learn More Doemer, W Lab, S 2011, Victimology, Elsevier, New York. Lister, R 2010, Understanding Theories and Concepts in Social Policy, The Policy Press, London. Marchetti, E, Daly, K 2004, Indigenous Courts and Justice Practices in Australia., Trends Issues In Crime Criminal Justice, vol. 277 no.1 pp.1-6. Tumeth, R 2011, Is Circle Sentencing in the NSW Criminal Justice System a Failure?, https://www.alsnswact.org.au/. Weatherburn, D, Fitzgerald, J, Juizhao H J 2003, Reducing Aboriginal Over-representation in Prison, Australian Journal Of Public Administration, vol. 62 no. 3, pp. 65-73.

Free Essays on Religious Of Psychology

The psychological study of religion in the USA illustrates tensions and opportunities that exist between psychology and religion. It also demonstrates the multifaceted views taken by psychologists as they address areas of living that have personal implications. In this article I summarize how American psychologists have dealt with religion in their profession, and characterize the psychology of religion as a field of inquiry. Following the early period, American psychology’s push toward behaviorism resulted in the neglect of spiritual matters. The reductionism methods of behaviorism left little room for matters of faith, or for any other theoretical constructs that were not measured directly. Consequently, psychology left religion for other topics that were considered to be more scientific, and several decades of neglect ensued. Psychologists’ interest in religion resumed in the 1950s. Gordon Allport’s (1950) attempt to describe the role of religion in people’s experience began his indelible mark on the field, and to this day his Intrinsic - Extrinsic distinction in religious motivation remains the most influential approach in psychological studies of religion in the USA. In the years since then, several developments have combined to suggest, according to the traditional view of psychology of religion, that the field is experiencing a resurgence of interest. These include the e stablishment of professional journals giving an outlet to psychological research on religious topics, a division of the American Psychological Association dedicated to the psychological study of religion, and the apparently increasing availability of college classes focusing on psychology of religion. This pattern of decline and growth, which I have summarized very briefly, has been challenged recently by the view that religion was never particularly welcomed by mainstream psychology. Instead, the psychology of religion appears to have been on the perip... Free Essays on Religious Of Psychology Free Essays on Religious Of Psychology The psychological study of religion in the USA illustrates tensions and opportunities that exist between psychology and religion. It also demonstrates the multifaceted views taken by psychologists as they address areas of living that have personal implications. In this article I summarize how American psychologists have dealt with religion in their profession, and characterize the psychology of religion as a field of inquiry. Following the early period, American psychology’s push toward behaviorism resulted in the neglect of spiritual matters. The reductionism methods of behaviorism left little room for matters of faith, or for any other theoretical constructs that were not measured directly. Consequently, psychology left religion for other topics that were considered to be more scientific, and several decades of neglect ensued. Psychologists’ interest in religion resumed in the 1950s. Gordon Allport’s (1950) attempt to describe the role of religion in people’s experience began his indelible mark on the field, and to this day his Intrinsic - Extrinsic distinction in religious motivation remains the most influential approach in psychological studies of religion in the USA. In the years since then, several developments have combined to suggest, according to the traditional view of psychology of religion, that the field is experiencing a resurgence of interest. These include the e stablishment of professional journals giving an outlet to psychological research on religious topics, a division of the American Psychological Association dedicated to the psychological study of religion, and the apparently increasing availability of college classes focusing on psychology of religion. This pattern of decline and growth, which I have summarized very briefly, has been challenged recently by the view that religion was never particularly welcomed by mainstream psychology. Instead, the psychology of religion appears to have been on the perip...

Perceptions Assignment Example | Topics and Well Written Essays - 250 words

Perceptions - Assignment Example The next category comprises of individuals who associate money and magnanimous deeds. However, the intention of the test was to conduct a study to the masses on their attitude towards money. It reveals that money or wealth influences people’s values (Project Implicit, 2011). These values may be either virtuous or wicked. It is appropriate to say that money influences the background status. Individuals who come from families with average wealth belong to the middle class status whereas those from a humble background belong to the lower middle class. Moreover, huge amounts of money tend to entice some individuals. If a prize is rewarded to an individual, for example, 20 dollars, and the person asked to choose between accepting the pay now or wait for an extra six months in order to gain 120 dollars, the individual prefers to wait for the six months (Project Implicit, 2011). Incase a tragedy happens to a more developed and rich country, some individuals will prefer not to offer assistance in terms of money due to the perception that the country has enough wealth, while others will offer money since they attribute meritorious deeds with money. The Japan earthquake situation generated different perceptions among individuals. The American government offered to aid the countries revival by offering large amounts of money. This generosity developed different perceptions among the people as some said that there is no need of offering assistance In terms of money to a rich country. Other people suggested that it was a noble deed by the Americans as they attributed goodly deeds with

Niketown as an Experience Essay Example | Topics and Well Written Essays - 6750 words

Niketown as an Experience - Essay Example As part of this swing toward making everything an aspect of the brand, companies were beginning to recognize the power of the building to promote the brand itself. One of the companies to key into this idea early was The Body Shop, which expanded by as many as 50 stores per year beginning in 1988, even during the years of the recession. â€Å"Most baffling of all to Wall Street, it pulled off the expansion without spending a dime on advertising. Who needed billboards and magazine ads when retail outlets were three-dimensional advertisements for an ethical and ecological approach to cosmetics? The Body Shop was all brand.†2 Another company to quickly realize the potential of focusing completely on developing the idea of brand was Nike. Despite the potential for long-term payoffs, there has often been difficulty in getting business executives typically focused on the current ‘bottom line’ to understand the significant assets architecture and design can be in developing the corporate brand, which, in turn, works to establish the company’s ultimate success. â€Å"While statistical analysis and econometric techniques have been used to evaluate the trade-offs between alternatives, features and prices for products, there has not been a tool to inform the design process of architecture, environmental graphic design and the built environment. However, the ‘fixed assets’ of built environments, especially those of retail and consumer service sectors, are integrally linked to brand identity and equity.†3 The executives at Nike, though, did their homework and revolutionized the architecture/design/brand connection to such an extent that it becomes difficult to draw the line between reta il outlet, entertainment venue and museum.