Strategic Management case study in the Hotel industry

Introduction Having see the SARS, July 7th, 2005 terrorist attack, and the Bird Flu, which have slowed down the UK economic system and had an inauspicious effect on the hotel industry, there are nowadays expel signs of recovery. This report ordain first examine the UK hotel market, dissertate the major industry players and demonst drift the relative importance of primaeval issues. Furthermore, it leave behind explore the UK consumer trends, present the diversity of backgrounds of investors and provide a afterlife outlook along with a forecast which has been real to dilate the industry and the factors affecting its development and future. In conclusion, it will stimulus on short-term and long-term investment as salubrious as recommending an outcome for the investor. The UK Hotel Sector The current function A hotel, consort to the EU, is defined as a collective appointment establishment, typified as being arranged in fashions exceeding a nationally specified lower l imit and as providing vernacular services, including room service. Generally, the UK definition is do according to the holding of a licence to sell liquor.

(Lawson, 1998) According to the latest forward figures from the HotelBenchmark inspect by Deloitte, the UK hotel industry has proven to be the strongest performing operative in Europe in the first six months of 2004, with tax revenue per available room (revPAR) acclivitous 11 percent against the same(p) stage in 2003, resulting from a balanced mix of rising occupancies and reasonable room rates. London, which is the leading performer in the UK, experie nced a 6% increase in average room rate year! on year. The key players The UK hotel industry is made up of several key players, including: * Boutique Hotels * Mid-range Hotels * Bud let Hotels * bottom of the skeleton and Breakfast Boutique Hotel differentiates itself from larger chain or mark hotels by providing an exceptional and personalized level accommodation, If you want to get a full essay, order it on our website: OrderCustomPaper.com

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