Management and Organizational Structure of Goddard Catering

Management and organisational structure of Goddard Catering Group Ltd. Bottling body of body of irrigate association Mission Statement Your Health is our Concern Your thirst is ours to assuage Vision Statement To be the number one consumer choice for purified alcoholism pee in St. Lucia and other territories. About the Company enlightenment pissing, form all(prenominal)y k at one timen as promised land Springs is a private limited gild, supplementary of Goddard catering group St. Lucia Ltd and was established in 1988. The bon ton is located at the Hewanorra International Airport, and is a leading supplier of bottlefulfuld weewee in St Lucia, and soon holds the most modern water plant on the island.From the initial demonstrate of b uttering up the bottles for dispersal of water to sales and marketing of the proceeds Paradise Water aggressively promotes its product both locally and percentageally in countries such as Antigua and Barbuda, and Grenada, and is continuing to expand at a speedy rate. Paradise Water is endorsed by the St Lucia Bureau of Standards and carries the approval seal on every bottle produced. The company began as a spring water bottling company in 1988 providing drinking water to local retail outlets island wide. They began trading operations with 12 employees which included 1 sales person, a general autobus and an operations supervisor.As the social classs progressed and the companys sales volume accession the number of employees attachd to 87 by 1994. The organizational structure now included an HR Assistant, Operations Manager, and Financial Controller. In that same year the company and all of St Lucia suffered massive losses as a matter of the damage caused by Tropical Storm Debby on September 10th. The companys water source was completely destroyed forcing them to rethink their product strategy. The decision was then taken to transform the company from bottling spring water, to a water purification plant hence the name change.Organizational Structure Organizational Structure The company follows a functional structure with horizontal linkage. In this organization the employees report to their department managers and theses managers report to the general manager. A fumble functional reading dodging is used to routinely exchange information about problems, opportunities, activities within the company. Departmental managers along with the everyday Manager ar the ones making decisions regarding the company. Each department also has project teams responsible for treatment mini tasks within their department. Changes over the past 20 daysOver the past 20 years the company has seen some major changes to its product the switch from bottling purified water to purified water. The increase in the 500ml bottle coat to 600ml The intromission of the 3 congius bottle and hand pump Increase in the number of staff and the introduction of new managerial post such as accounts and human resources. The cro p Paradise Water is available in a variety of bottle sizes which atomic number 18 600ml, 1. 5L, 5L, as well as 3 and 5 congius sizes. Rigorous scrutiny standards are employed in order to tally that the water feel meets the heightsest international standards.Paradise water also provides free colds to customers who indication up to take 10 or more 5 gallon bottles of water per week. They also provide the option of rental of the coolers if the criteria for receiving the free cooler cannot be met. Description of Competitors Paradise water manufactures branded water for TEMPO, coconut palm Bay, BARON Foods and GL Food Market. Paradise Water holds 40% of the market partake in however its main competitors are mettlesome Waters and crystallization go on Water. Blue Waters is a Trinidad based company with a distribution center in the north of the island.Blue water also provides customers with similir services as Paradise water which includes 1. 5L, 5L, and 5 gallon bottles of water. They also provide 650ml, 400ml and 8L bottles of water which are not manufactured by Paradise Water. Blue waters currently hold 25% of the market share. Another competitor is Crystal Clear purified water which also holds 25% of the market. Crystal Clear water is a new commer to the market however the company is slowly making strides to improve its product and gaining them a ? of the market providing consumers with cheaper prices for larger sizes of water.The remaining 10% is shared among smaller water companies. Pricing Paradise Water Blue Waters Crystal Clear Water result Price Product Price Product Price 600ml $ 2. 00 400ml $ 0. 99 355ml $ 0. 99 1. 5L $ 3. 00 650ml $ 2. 50 650ml $ 2. 50 5L $ 6. 00 1. 5L $ 3. 00 1. 5L $ 3. 00 3 gallon $ 15. 00 5L $ 7. 00 2liter pk (2 2liter bottles) $ 5. 00 5 Gal $ 20. 00 8L $ 10. 0 5 Gal $ 25. 00 Paradise water provides a competitive pricing advantage on its products showing a lower price for most of its products except that of the 1. 5L which is change at the same price for all the companies. Organizational Culture right to Customers Paradise Water strives to provide the best quality water and the highest quality of customer service to its customers. After the passing of Hurricane Tomas in 2010 the company has cognise a tremendous increase in the demand for bottled water as people are more health conscious.Paradise water has a rigiourous filtration corpse to ensure that all impurities are removed from the water, the filtration system is as follows state to employees The company recognises that the companys success depends on the corporation and piece of all its employees therefore, the company aims to provide all employees a safe working environment, ensuring that competitive terms and conditions of service ar provided to these employees and encouraging employees to get problematic in the planning and direction of work.The company also promotes employee development co mplete scholarships for employees wishing to further their education. Employees also receive one free 5 gallon of water a week as an inccentive. Social debt instrument Social Responsibility is high on the list of priorities of Paradise Water. The company seeks to conduct business as a responsible corporate ingredient of society, observing the laws of the country and seeking to improve the quality of life for all St Lucians through education, health, sports and culture.The company believes in the true meaning of community spirit and makes every effort to enhance the quality of life for as many a(prenominal) people as possible. The company sees giving back to the community as a way of saying thank you to all St Lucians. Paradise Water is the sponsor of * District 6 school sports meets * The official sponsor of high jump champion Levern Spencers 2012 olympic campaign All customers buy the specially labeled Levern Spencer bottles of water ordain be contributing to the sponsorshi p of Ms.Spencers trip to the 2012 olympic campaigh as proceeds from the purchase of any size of Paradise Water go towards Leverns 2012 Olympic campaign. * the official water of Pinehill funwalk * the company also sponsors many other local youth groups and activities distributes The company has true numerous awards throughout its existance these include * 2008 -2011 Ministry of Social Transformation Outstanding Contributions to St Lucia sports * 2008 St. Lucia volunteer(a) Swimming Association Sponsor of the Year * 2012 St Lucia Manufacturers Association Platinum Award for Implementation of Standards and Best Practices -Gold award for Social Responsibility -Gold award for lead Business Strategy Paradise water strives to go beyond what its competitors are offering as far as a product pull back and the price of their product. This has been achieved for the last five years and the company plans to continue to do so by continually developing new product ideas along with ways to ma ke its production aspect run more efficiently. The look into team currently is developing a new product cable flavored water with all natural ingredients.This new product will increase the companys revenue by 10%. The company plans to cover its geographic market to include St. Vincent and Trinidad . The bottle design team has finished a 5 liter design that will be fitted to a water dispensing unit. These units will be rented to office buildings and houses for a very low cost per month. Product Strategy Paradise Water hopes to begin testing flavored water to see how the public would respond to this new product tenor In addition to its current line of products, the company will be adding a new product to its line which is in its final stages of designing.That is an improved 5 liter bottle with a water dispenser unit that will be rented to office buildings and available for sell to the house user. Price Strategy Paradise Water keeps their products reasonably priced so as to mainta in its competitive advantage, keep loyal customers and attract new customers. progress Strategy Paradise Water Sales and marketing team conducting a hydration class at the OPSR expo2012. The company seeks to promote its products through sponsorship of various community activities.The company also uses radio and tevevision advertisments to promote its product. Its current campaign world the raise the bar campaign sponsorship of Levern Spencers journey to the Olympics. Distribution Strategy In addition to its effective distribution of water to all supermarkets on the island and thingmabob stores Paradise Water undertakes extensive home and office delivery of bottles and coolers for Monday to Friday. This ensures that customers receive the service befitting their top quality product. Companys S. W. O. T Analysis StrengthsParadise water is the leading retailer of purified water on the island Products prices are the lowests among competitors Weakness Production of bottled water is de pendant on clean rivulet water from the water company, should a disaster occur and the water system is damaged or a drought, then production would be at a stand still. Opportunities Distribute to over 55 communities within the region Place paradise water and water dispensers in local ramble schools. We plan to donate the dispensers and stock and provide the schools with free water for a year. ThreatsThere is the constant fear another company trying to sell a better product will steal our loyal customers away. If the public percives Paradise Water as nothing but tap water quite a than purified water they may opt to puchase a different brand of water. Bibliography Cozier, M. (2012, June 8). General Manager, Paradise Springs. (S. Christophe, Interviewer) http//www. entrepreneur. com. (n. d. ). Retrieved from http//www. entrepreneur. com. Paradise Water. (n. d. ). Retrieved from http//slupsl. net Williams, C. (2011-2012). MGMT. In C. Williams, MGMT4th Ed. South-Western Cengage Learni ng.