Digital Content Of Digital Media - 2877 Words

‘The term â€Å"new media† will in general refer to those digital media that are interactive, incorporate two-way communication, and involve some form of computing as opposed to â€Å"old media† such as the telephone, radio, and TV (Logan, 2010). Digital Media is a fluid term, not only is it a modern means of exchanging or distributing of information through electronic devices, but is also a constantly evolving one. This ‘information’ is known as digital content and it comes in numerous forms, which includes audio, video, texts and graphics. Typically, digital content signifies accessible data available for download such as e-books from Amazon’s ‘Kindle’ or music from ‘Google Play’. However, many in this digital content industry dispute that digital content is simply anything that can be circulated, digitally. Taking this into consideration, it’s Needless to say that for one to ‘surf the web’, he/ she will undoubtedly be viewing or listening to a chunk of digital content. When the dot-com bubble burst in Autumn 2001, it became a watershed for the history of the Internet, which led to the birth of web 2.0 and it’s evolving concepts. ‘Web 2.0 is a convergence of social and business practices rather than a technology transition’ (Sankar and Bouchard, 2009). Although this has truth behind it, there is no denying that web 2.0 imprinted a change on us, as a general public and the Internet as an innovative tool. In the beginning of the web, we utilised it as an instrument. Today, we aren tShow MoreRelatedWhat Is Digital Pr?689 Words   |  3 PagesDate: 5th of July 2011 DIGITAL PR Digital PR is the method of using the internet for promotional campaigns and spreading valuable information regarding one’s company. This term may also be referred to as Online PR. Online PR involves activities geared towards influencing media, communities and audiences that exist solely on the Internet, using online mediums. It includes search engines, blogs, news search, forums, discussion threads, social networks and other online communication tools. BrandRead MoreThe Between Mass Media And Digital Media Essay1501 Words   |  7 Pagesmultiple media forms. Broadly, convergence is the blending of multiple media forms into one platform for purposes of delivering a dynamic experience. According to Encyclopedia Britannica, media convergence can be described as a â€Å"phenomenon involving the interconnection of information and communications technologies, computer networks, and media content. It brings together the â€Å"three C’s†Ã¢â‚¬â€computing, communication, and content—and is a direct consequence of the digitization of media content and theRead MoreThe Impact Of Digital Media On The World Of Trade, Commerce, Education, And Politics1 250 Words   |  5 Pagestend to be more interested in popular trends and lean to updated elements. For example, prior to the emergence of mobile technology, people used to consume digital media contents by using their desktop or laptop computer. However, nowadays, people are using mobile phones more than any other types of devices to access any type of digital media (Small Business Authority, 2014). To exploit this trend, organizations must keep track with changing mobile technology to remain competitive. Design of responsiveRead MoreAnalysis : Tate Digital Strategy1050 Words   |  5 PagesCritial analysis of Tate Digital Strategy 2013-15. Introduction As one of the most excellent British modern museums, Tate Modern ran several digital strategies aim to creat incomes and build interactive communication with their audice. In that process, Tate proved how important that digital communication offered to museum to create and nurture an engaged arts community and to maximise the associated revenue opportunities. In the three years, Tate Modern had improvement on their incomes, howeverRead MoreThe Globalization Of Websites1284 Words   |  6 Pageswebsites and social media accounts to get information (Vision Critical, 2016). These statistics reflect a digital world, and peoples’ behaviors shed light on what marketers should put most of their focus. Studies show that organizations have made progress in the field of digital marketing over the last several years. A study conducted by the Pew Research Center in 2013 found that 99% of arts organizations in the study had their own website and that 97% had their own social media presence (Thomson,Read MoreCyber Bullying And Its Effects On Children866 Words   |  4 PagesThe Internet is another media outlet that is abundant with violent content. Studies show that 90% of American teenagers use the Internet which is vastly unregulated (Lenhart). Thus, children have easy access to pornography, websites with cruel and racist content, and real-life scenes of violence. With pornography and profanity just being a Google-search away, free, and mostly without age restrictions, children tend to develop sexual curiosity at a very young age. According to Network World Inc.Read MoreJob Security For Marketing Managers1614 Words   |  7 Pagesprojections don t give much insight into the growth of digital marketing, specifically the disciplines within digital marketing. As we know, marketing can refer to a variety of different specializations and methodologies. Since digital marketing is still relatively new compared to other fields, there is not much comprehensive research on job growth and trends in our industry. To gain a better understanding of the current state of digital marketing careers, Fractl teamed up with Moz to identifyRead MoreThe Internet And Its Effect On Society1371 Words   |  6 PagesThe introduction of the Internet to society resulted in the opportunity for people to produce, consume and share creative content. This culture of online production and consumption is bound to copyright and fair use laws. While these laws have the capacity to protect an individual’s ownership of intellectual property and creative content, they are not conducive to a vibrant culture of creativity. The Internet and its evolution of search engine engagement has cultivated an online community that canRead MoreCriticism Of Media Convergence1031 Words   |  5 PagesMedia convergence in the digital era constructs a global ‘flat earth’, allowing for interaction of old and new mediums across various media platforms. Technology has become an increasingly dominant means of communicat ion as it allows for information to be stored and shared across great distances. Flew (2005) suggests that this globalisation permissible through digital and online communication has effected cultural change. Individuals can communicate from any part of the world, irrespective of physicalRead MoreDoes Your Digital Marketing Blueprint Have The Power Influence On The Business Landscape? Essay1408 Words   |  6 PagesDoes Your Digital Marketing Blueprint Have the Power to Impact the Business Landscape? By Logan Nathan | Submitted On October 20, 2014 Recommend Article Article Comments Print Article Share this article on Facebook Share this article on Twitter Share this article on Google+ Share this article on Linkedin Share this article on StumbleUpon Share this article on Delicious Share this article on Digg Share this article on Reddit Share this article on Pinterest Expert Author Logan Nathan When clients