Audience Analysis Essay

Communication is one of the most grand skills that an individual throne possess when leaveing to a class of people. The listening should perpetually be focal point of the patron as talk is an consequential foundation and can often determine the success or misadventure of a message universe received. When communication is done properly it can build respect and trust between congregations and help identity the issues at hand. The presenter must sacrifice a good understanding of the listenings culture in order to effectively go through with the group.In this assignment I cook been asked to present quarterly gross revenue data in an in-person coming together to a group of s meditateholders that includes managers, salespeople, and customers. I have been asked to answer a number of different questions before I present my information to the interview. The following questions will be answered in this paper.1.What are earreach characteristics you strike to mete out?2.What communication channels would be sequester and wherefore?3.What are some considerations that you must keep in mind abandoned the diversity of the auditory modality?4.What would you do to ensure that your message is effective? forward you can prepare a presentation you must consider the characteristics of your reference. I know that my consultation consists of managers, salespeople, and customers of this particular organization. Because I have identified my audience I now have a erupt understanding of the audiences knowledge of the subject.I also understand their enliven in the subject I understand that the different groups of individuals may except be interested in sealed results of the quarterly sales information that is beingness presented. Managers and salespeople may have different subject knowledge than the customers. I will needs to address the different needs of all parties in attendance. I will have to customize certain parts of my presentation in order to address the specific needs of each group in spite of appearance the audience. I will also need to understand what the audience is expecting to light upon from my presentation. I should be able to meet and exceed their expectations and the audience should passing play away with their questions answered and explained as well as have a better understanding of the quarterly sales information that was presented to them.Because this is an in-person meeting certain communication channels are more appropriate than others. Power-point presentations would be an appropriate method of communication between the presenter and the audience. This is an effective method because it non only allots the presenter to discuss the statistics moreover will also allow the present to show the audience the statistics in detail and all together as a group. Printed handouts or documents are another method of communication that would be considered appropriate in an in-person meeting.This method allows the audien ce to take part in reading the information provided and also gives them something to take with them from the meeting for future reference. Because the majority of the information is being presented orally, the presenter must consider their own body expression and speech effectiveness to the audience. Body language and speech are both very important as the audience will be feeding off of the enthusiasm of the presenter. If the presenter gets the worry of their audience it is important to keep it in order to effectively communicate the information.Because there is diversity in the audience certain considerations must be kept in mind when presenting quarterly sales information. Each group will have different levels of interest in the information being presented. The customers will probably not have the same level of interest in certain aspects of the presentation as the managers and salespeople. Another consideration that the presenter must keep in mind is the information that is bei ng communicated to the group. thither is a certain amount of statistical data that the organization capability not want all the members of the audience to know about. This information susceptibility be better presented in a managers only meeting. Other considerations that a presenter may want to keep in mind given the diversity of the audience is the average age, gender, culture background, education, sparing status, and group memberships of the attending audience. These considerations individually may not have a big impact on the methods of communication chosen by the presenter, but together will allow the presenter to understand the diversity of the audience to which the information is being communicated.To ensure that the presentation is a success and the information is received effectively I would get at sure that I have a concrete agenda and use it. I would also make sure that I interact with the audience, for example when presenting the sales data I might ask the audience if anyone has any suggestions to help increase the sales in a particular area. I would ask some open-ended questions to help encourage audience participation. I would also ask the audience to participate in constructive group discussions and would frequently check for group consensus on particular issues and decisions. At the end of the meeting I would heap the group through E-mail, fax, letter to ensure that the information that was presented was received and understood. I would also make myself available to answer any questions that may need clarification on an individual level.ReferencesLocker, K., & Kienzer, D. (2008). Business and Administrative Communication (8th edition). McGraw-Hill, 2008 hot York, NY. Retrieved from the University of Phoenix vane-site.Payne, B. (2008). Effective group Communication. Retrieved on April 24, 2009 from the world wide web at http//www.dpi.vic.gov.au/DPI/nreninf.nsf/childdocs/-C835B1CE4BC7F1D04A2568B30004FC37-4FEBC5DEBF535AC1CA256BC8000410EB-5 D3323C8EDE7C7EB4A256DEA00294D0A-B59DCFB30DB614C3CA256BCF000AD4E0?openPearson, Allyn & Bacon (1995-2009). Demographic Characteristics of Your Audience. Retrieved on April 24, 2009 from the world wide web at http//wps.ablongman.com/ab_public_speaking_2/24/6223/1593259.cw/index.html . Copyright 1995 2009, Pearson Education, Inc., publishing as Pearson Allyn & Bacon.McGee, J. Important Characteristics of your Audience. Writing and excogitation Print Materials for Beneficiaries A Guide for State Medicaid Agencies. Health Care finance Administration, Baltimore, MD. HCFA Publication Number 10145. October 1999, page 66, and the Plain English Network web site at http//www.plainlanguage.gov. Retrieved from the world wide web on April 26, 2009 at http//www.talkingquality.gov/docs/section3/popups/characteristics_pop.htm